ByHansen is a cultural strategy consultancy helping organisations shape places through the intentional integration of art. Because the most memorable places are never defined by architecture alone. They are defined by what they make people feel.
Art gives it a voice. Culture gives it meaning. The most successful organisations understand that every space communicates something.
Long before a conversation begins, a workplace, hotel or destination has already spoken. Its architecture sets the framework.
Its materials shape perception. Its art reveals identity. At ByHansen, we help organisations make those decisions with intention, ensuring art becomes part of the strategy from the earliest stages of design, rather than an afterthought at the end.
Because every organisation deserves a place that reflects who it is.
We believe art has the power to do far more than decorate a wall. When thoughtfully integrated, it strengthens culture, reinforces identity, inspires people and creates places that leave a lasting impression.
ByHansen advises organisations on how art can become part of their business strategy, their brand story and their built environment. From the first sketch to the final installation, we connect business, architecture, artists and culture to create places of enduring value.
Most art consultants begin with artwork. We begin with purpose. Our background in global workplace strategy means we understand organisations before we discuss collections.
We ask different questions. How should this place make people feel? What story should it tell?
What culture should it support? Only then do we begin shaping the artistic vision.
Great places don't happen by chance. They are imagined. Questioned. Refined.
ByHansen was founded on a simple belief. Art should never be the finishing touch. It should be part of the conversation from the very beginning. For decades, art has too often been introduced after architecture is complete and interiors have been designed.
Our role is to bring together disciplines that rarely sit around the same table. Business. Architecture. Design. Artists. Brand. Culture. Because the strongest ideas emerge when they are considered together.
OUR APPROACH Connecting the dots. Every successful place begins with collaboration. Our role is to connect people, disciplines and ideas that rarely come together early enough.
Business leaders. Architects. Interior designers. Artists. Developers.
Brand teams. Together, they create something far greater than any one discipline could achieve alone.
They are connected by intention.
Every remarkable place begins long before the first artwork is commissioned.
It begins with understanding why the place exists, what it should represent and how people should experience it.
Our methodology brings together disciplines that are too often considered in isolation, creating a single cultural vision that informs every decision.
We don't simply curate art.
We curate identity.
Understanding what the place should stand for. Before discussing artists or collections, we immerse ourselves in your organisation. Your ambition. Your culture. Your people. Your architecture. Your brand. Because every meaningful artistic strategy begins with a clear understanding of purpose.
Creating the cultural vision. This is where strategy takes shape. Together, we define the narrative that will guide every creative decision. What story should this place tell? What values should people experience? What should they remember long after they leave? The result is a clear cultural framework that aligns business objectives, architecture and artistic intent.
Bringing together the right people, ideas and disciplines. This is where ByHansen is different. We connect executive leadership, architects, interior designers, artists, curators and brand teams around one shared vision. Because great places are never the result of a single discipline. They emerge when every voice contributes to the same story.
Translating strategy into experience. Every artist. Every commission. Every installation. Every object. Every decision contributes to a larger narrative. Art is selected not because it fills a space, but because it gives that space meaning.
Creating lasting cultural value. The most successful environments evolve over time. Collections grow. Stories deepen. Communities form. We help organisations steward their cultural identity long after a project is complete, ensuring every place continues to inspire, connect and remain relevant for years to come.
At the heart of our methodology is one simple belief.
We connect the dots.
Between business and creativity.
Between architecture and art.
Between people and place.
Between culture and commerce.
Because when everything connects…
Spaces become places.
And places become part of culture.
Joanna Hansen is a strategic advisor whose career has been defined by shaping places that influence how organisations perform, connect and are remembered.
Today, Joanna continues to advise organisations through ByHansen, helping them realise the role art can play in shaping places that leave a lasting impression.
Her work is recognised for bridging business strategy with creative thinking, bringing together architecture, design and art to create environments with clarity, identity and lasting cultural value.
For almost two decades, she has partnered with some of the world's most influential organisations, leading workplace strategy and design on projects that span continents, cultures and industries.
